Lexus Korea announced that it will hold a special outdoor concept exhibition at the complex cultural space CONNECT TO in Jamsil, Seoul, to commemorate the domestic launch of its flagship SUV, the All-New LX 700h, until May 31.
This exhibition is designed to allow people to experience the sensibility and philosophy of the Overtrail Project, which Lexus is introducing. The Overtrail Project, aiming for the coexistence of people, nature, and mobility, proposes a sustainable outdoor lifestyle based on its SUV lineup, intending to deliver new value to customers' daily lives.
The exhibition space will showcase the All-New LX 700h Overtrail grade, which features powerful off-road performance and a sophisticated design. The setup includes a spatial arrangement that evokes a forest atmosphere and camping mood, allowing visitors to intuitively experience the premium outdoor sensibility that Lexus presents in the heart of the city.
To celebrate the exhibition, CONNECT TO will also present a special menu inspired by the atmosphere of nature and the seasons. Visitors can enjoy LX Stone Latte, LX Green Leaf Smoothie, and LX Forest Trail Pudding Cake, along with Olive Matcha Suphener, Olive Aid, and Olive Milk Tea made using olives cultivated by farmer Lee Jeong-seok from Lexus Young Farmers.
Various SNS events will also be held with customers. From April 15 to 30, by tagging someone they want to visit with on the LX exhibition posts on Lexus' official Instagram and following the account, participants will be entered into a draw to win the chance to enjoy LX special beverages and desserts for 10 people. From May 1 to 31, those who upload a photo of themselves at the LX exhibition to their personal SNS and get it verified on site will receive a CONNECT TO drip bag (while supplies last), and two winners selected as 'Best Photos' will be awarded Lexus collection bags.
Lee Byung-jin, vice president of Lexus Korea, noted, "We have prepared this special exhibition at CONNECT TO to naturally feel the harmony between the off-road sensibility of the LX 700h Overtrail and the outdoor lifestyle," adding, "Lexus will continue to strive to be a brand that inspires and delivers value to our customers' overall lifestyle." Lexus Korea officially launched the flagship SUV, the All-New LX 700h, on March 17.
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