Hyundai Motor Company has created character designs for vehicles dedicated to the popular animation 'Catch! Tiny Ping' (Tiny Ping).
Tiny Ping has surpassed 1.3 billion cumulative views on YouTube and OTT platforms, and the film based on the series released last year has reached 1.24 million viewers, ranking second in all-time K-animation box office.
Hyundai Motor Company noted that it has collaborated with SAMG Entertainment, the production company of Tiny Ping, to create a spin-off film featuring characters from Tiny Ping. The spin-off film is newly structured content based on the original characters, settings, and worldview.
This is the first time that Tiny Ping has created content that incorporates corporate brands within the animation's universe. A 5-second teaser video will be available on the 8th, the trailer on the 17th, and the official film on the 1st of next month on Hyundai Motor Company and Tiny Ping's social channels.
To celebrate the month of families, Hyundai Motor Company plans to exhibit collaborative content at the 'Youth Adventure 2025' event, which will be held at Hyundai Motorstudio Goyang, located in Goyang City, from the 1st of next month for one month.
In particular, during the first weekend of the event, from the 4th, two days of the experiential program 'Kids Ground' will offer activities such as photo time and sing-along mini concerts featuring Tiny Ping.
Jiseong Won, executive director of Hyundai Motor Company's brand marketing division, said, “This project plans to provide new and meaningful experiences that allow Hyundai Motor Company to naturally blend into the daily lives of the growing generation through collaboration with beloved youth characters.”