INNOCEAN, a comprehensive advertising agency affiliated with Hyundai Motor Company, has drawn attention by launching a unique campaign utilizing generative AI on April 1st for April Fool's Day.
INNOCEAN, in collaboration with Hyundai Motor Company, planned and produced a unique campaign concept titled "Mobilet," which envisions a virtual autonomous driving restroom.
"Mobilet" is a portmanteau of "Mobility" and "Toilet." It intuitively captures the idea of a restroom traveling on the road.
The campaign playfully addresses the "awkward moment when one urgently needs a restroom," a situation that anyone has likely experienced at least once, and visualizes this imagined autonomous restroom using various image content created with generative AI.
▲ Pilot operations in five cities where public restrooms are insufficient compared to the floating population ▲ Various call options available based on urgency ▲ Quick movement utilizing restroom-specific lanes ▲ Privacy assurances based on autonomous driving without a driver—these realistic settings heightened the campaign's wit, according to the company.
This campaign was planned to add a twist of fun, timed to coincide with April Fool's Day on April 1st. Images and detailed settings revealed online have elicited diverse reactions among netizens, with comments like "I wish this were real," "I've thought about such an idea at least once," and "I was fooled into thinking it was really released."