With the arrival of April, the domestic automobile industry has launched various promotional events, including electric vehicle discounts. Hyundai Motor Company continues to offer discounts on eco-friendly vehicles such as electric and hydrogen cars, while Kia is conducting a discount event to celebrate the sale of over 2 million K-series vehicles. Renault Korea is providing discounts to commemorate that the medium-sized Sport Utility Vehicle (SUV) Grand Koleos has achieved the title of 'SUV of the Year' three times in 2024.
According to the finished car industry on the 1st, Hyundai Motor Company announced that the new benefits added this month include a discount of 1.5 million won for purchasing the 2025 model 1-ton truck Porter EV. Other offers remain similar to last month. Hyundai Motor Company has decided to discount the Ioniq 5 and Ioniq 5 N by 1 million won, the Ioniq 6 by 2 million won, the 2024 model Porter EV by 2.5 million won, the 2024 model GV60 by 3 million won, and the Nexo by 5 million won.
A trade-in program is also in progress. Consumers who sell their vehicles to Hyundai Motor Company or Genesis certified used cars and purchase new cars within 15 days will receive a discount of 500,000 to 1 million won for Hyundai cars and 2 million won for Genesis cars. Additionally, customers purchasing the Porter or Porter EV who have owned a small truck for more than 7 years from the registration date will receive a discount of 500,000 won, while those owning other types of vehicles will get a discount of 300,000 won.
Kia has decided to provide special benefits to celebrate the sale of 2 million K series vehicles. Customers purchasing the Niro hybrid, K5, K5 hybrid, K8, and K8 hybrid will receive a discount of 1 million won. There are also discount benefits for the 2024 production of these models. Kia has decided to offer 1.5 million won off the K5 and K5 hybrid, 2.5 million won off the K8 and K8 hybrid, and 1 million won off the Niro hybrid.
Additionally, Kia is offering a discount of 500,000 won to young customers (ages 19-34) who purchase the Ray EV, Niro EV, EV3, or EV4 for the first time. Customers with a previous purchase history of their vehicles will also receive a discount of 500,000 won.
Renault Korea is holding an event to celebrate the Grand Koleos' achievement of being named 'SUV of the Year' three times. Customers purchasing the Grand Koleos will have the option to choose an installment plan with a 3% interest rate and will receive a free engine oil exchange coupon. Additionally, customers who have owned a vehicle for more than 5 years will receive an additional benefit of 400,000 won. However, the Grand Koleos E-Tech hybrid techno trim has limited purchase benefits applicable in April.
The SM6 offers a special promotion of 2.5 million won when purchasing the Inspire trim. Renault Korea plans to provide additional benefits ranging from 2 million won up to 3 million won, depending on the month of production. The commercial vehicle Master Van will offer a cash purchase benefit of 1 million won and up to 5% in special benefits for customers purchasing more than two vehicles.
Meanwhile, Renault Korea has launched the black edition of the Grand Koleos, called 'Esprit Alpine Noir.'