Although it is still a product of imagination, it has a cleverness that would not feel out of place in reality. The unique April Fools' campaign of Hyundai Motor, showcased using generative artificial intelligence by INNOCEAN, is the protagonist.
INNOCEAN (CEO Lee Yong-woo) announced that it planned and created a campaign titled 'Mobilet,' featuring the unique concept of a virtual self-driving restroom, in collaboration with Hyundai Motor.
The 'Mobilet' campaign humorously unfolds the 'awkward moment when one urgently needs a restroom' that anyone has likely experienced at least once, visualizing a self-driving restroom prepared for such situations through various image content utilizing generative artificial intelligence. The campaign name 'Mobilet' is a portmanteau of 'mobility' and 'toilet,' intuitively capturing the idea of a restroom on the road.
This campaign was planned to coincide with April Fools' Day on April 1 to add an element of surprise. The images and detailed settings released online have elicited various reactions from netizens, such as 'I wish this actually existed,' 'I have imagined something like this at least once,' and 'I was momentarily fooled, thinking it actually launched.'
'Mobilet' stands out not just as an April Fools' event but because it provided great empathy and entertainment through detailed concept design and a concrete scenario.
For instance, the campaign's wit was amplified by realistic setups such as pilot operations in five cities with a shortage of public restrooms compared to foot traffic, various call options available depending on urgency,quick movement utilizing a restroom-only lane, and ensuring privacy with self-driving technology without a driver.
A representative from INNOCEAN noted, 'This April Fools' campaign is an experimental project that visualizes an idea from imagination using generative artificial intelligence,' adding, 'It would have been difficult to execute without the empathy and imagination of people in the initial stage.' They continued, 'Ultimately, what matters is human planning ability, and when this is combined with AI, it can create even greater creative synergy.'
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