Chinese electric vehicle manufacturer BYD announced on the 17th that it has selected six dealers, including DT Networks, Samchuly, Harmony Automobile, Vision Mobility, GN Mobility, and SS Motors, to handle passenger car sales in South Korea. The dealers will be responsible for sales, after-service, and customer management when BYD passenger cars are launched early next year.

(From left in the photo) CEO Min-wook Lee of GNB Mobility, CEO Bong-kwan Park of Vision Mobility, CEO Sang-moo Park of SS Motors, CEO Ding Hai Miao of BYD Korea, General Manager Xue- Liang Liu of BYD Asia Pacific Automotive Sales Division, CEO Jin-cheol Cho of BYD Korea Passenger Division, Vice Chairman Hyuk-min Kwon of DT Networks, CEO Won-hyun Son of Samchuly EV, and Chief Representative Marine Young of Harmony Automobile. /Courtesy of BYD Korea

BYD's Korean subsidiary, BYD Korea, has completed a review of its domestic business viability and is preparing for the official launch of its passenger model aimed for January next year.

BYD has maintained a face-to-face sales system through dealerships in all 99 countries and regions it has entered so far. This approach aims to provide correct information about electric vehicles to help accurate understanding and offer customers the opportunity to experience the vehicles directly, thereby enhancing the quality and completeness of the customer experience.

Join Cheol, head of the institutional sector for passenger business at BYD Korea, said, “We assessed whether the six companies had the sufficient capabilities to provide the highest level of service to domestic customers and established partnerships with them.” He added, “Detailed information about regional showrooms and service center openings will be provided later.”