Pulmuone shares surged nearly 14% early on the 29th. The news that Pulmuone's frozen kimbap is gaining popularity in China seems to have attracted buying interest.

Pulmuone sells frozen tuna kimbap at the Chinese supermarket distribution channel 'Sam's Club'. A Chinese consumer is picking up Pulmuone tuna kimbap that is on sale at Sam's Club. /Courtesy of Pulmuone

As of 9:15 a.m. on that day, Pulmuone shares were trading at 15,320 won, up 14.33% (1,920 won) from the previous trading day in the securities market.

The news that Pulmuone's frozen kimbap is enjoying great popularity in China seems to have boosted investor sentiment. Pulmuone entered a major retail chain in China in September last year. Since then, the cumulative sales amount in the local market is reported to have exceeded 10 billion won.

The stock price of Wooyang, a frozen food processing company that sells frozen kimbap, is also surging early on that day. Wooyang shares were trading at 3,445 won, up 12.21% (375 won) from the previous trading day as of 9:18 a.m. in the Korea Securities Dealers Automated Quotations (KOSDAQ).

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