On the 23rd, NongHyup Financial Group announced that it held its first new business promotion council for 2025 at its headquarters in Jung-gu, Seoul, chaired by Vice President Lee Jae-ho of the Strategic Planning Division.
This meeting was a discussion on the direction NongHyup Financial should take for new business initiatives to respond to the rapidly changing financial environment. NongHyup Financial confirmed the importance of securing 2030 customers, the core consumers of digital finance, and decided to actively respond to changes in the policy environment, including strengthening embedded finance and the digital asset market.
Additionally, the meeting assessed new business cases in the financial sector and the trends of stablecoins both domestically and internationally, and firmly established a foundation for creating synergies at the group level by closely sharing the status of key new businesses among subsidiaries.