Global comprehensive real estate corporation CBRE Korea announced on the 23rd that it successfully provided comprehensive leasing advisory services for the selection of locations and contract signing for the first offline store of the global IT brand Xiaomi in the country, called 'Mi Store.'
This project marks Xiaomi's first attempt to strengthen offline touchpoints with domestic consumers and to fully implement a flagship store strategy based on brand experience. The retail team at CBRE Korea provided comprehensive retail solutions from location strategy development to market analysis and contract negotiation. In particular, after analyzing various factors like foot traffic, market growth potential, and brand suitability for each candidate location, they proposed the IFC Mall in Yeouido as the optimal site, where high-income employees and tech consumers are actively drawn.
Xiaomi officially established its Korean corporation earlier this year, intensifying its market efforts, and through this 'Mi Store' opening, it is building a customer experience-oriented brand hub beyond simply expanding distribution channels. The newly opened store, about 198 square meters, is designed as an experiential showroom that reproduces real living environments, allowing consumers to directly use various product lines, including smartphones, wearable devices, vacuum cleaners, lighting, and kitchen appliances, to experience the technology firsthand. Notably, by providing after-sales service (A/S) directly in the store, customer convenience after purchase is also taken into account.
In addition to this retail advisory, CBRE Korea has supported the domestic flagship store strategies of various global brands, including Alo Yoga, Supreme, Dyson, Tesla, and Blue Bottle. They are also providing professional services based on data-driven market analysis, retail MD planning, and leasing advisory for domestic projects like Magok One Grove Mall.
Kim Yong-woo, executive managing director of retail at CBRE Korea, noted, 'The opening of Xiaomi's first offline store in the country symbolizes that brand experience-centered retail strategies are now fully operational in the domestic market.' He added, 'CBRE Korea will continue to provide customized solutions throughout the entire process from retail strategy development to store opening, ensuring that global brands can settle and grow steadily in the changing retail environment.'