Nexadynamics, a company specializing in K-beauty investment and distribution, explained on the 23rd that the growth foundation of the beauty brand 'BRMUD' from the strategically invested BM COS (BMCOS) is Boryung's natural mud.
According to Nexadynamics, both of BRMUD's main products, the 'Relief Mud Mask' (formerly Recovery Mud Mask) and the 'Relief Mud Pact Foam Cleanser' (formerly Recovery Mud Pact Foam Cleanser), use Boryung mud as the key ingredient.
Boryung mud is rich in beneficial mineral components for the human body, including silicon, potassium, sodium, and sulfur. BRMUD noted that it is effective for skin cleansing, pore management, soothing, and moisturizing.
'Relief Mud Mask', BRMUD's star product, contains 300,000 ppm of Boryung mud. It is said that the ultra-fine mud powder, which is 1/40th the size of flour particles, minimizes skin irritation while effectively adsorbing waste and sebum deep within the pores.
BRMUD explained, "The Relief Mud Mask has established itself as a 'fourfold pore care' solution that helps improve the number, area, volume, and depth of pores with just one use."
BRMUD's Relief Mud Pact Foam Cleanser is also a product that combines the waste-adsorbing function of a mud pack with the cleansing power of a foam cleanser. After applying it to a dry face and using it as a mud pack for 1 minute, it transforms into a rich-foaming cleanser when water is applied and rubbed. It features a pH 5.5 mildly acidic formula that protects the skin's moisture balance, and its powerful cleansing effect, proven through human application tests, shows a 99% effectiveness in removing fine dust.
Nexadynamics explained that the product competitiveness is recognized in the global market, as world-renowned pop star Cardi B showcased using BRMUD products on her social media (SNS) and praised them.
A representative from Nexadynamics said, "BRMUD adds innovative technology to the unique natural ingredient of Boryung mud, proving its value through rigorous human application tests and actual consumer reviews." They added, "We expect it to be a 'ocean therapy' solution that restores the skin's natural health, going beyond simple cosmetics."