Qraft Technologies, a domestic artificial intelligence (AI) fintech company, will launch an AI-based asset management platform in collaboration with Hong Kong-based financial group DL Holdings, which manages the assets of ultra-high-net-worth individuals. This is the first case in Asia of building an AI-based asset management platform that engages in investment overall.
Qraft held a ceremony to sign a business agreement with DL Holdings at the Henderson Building in Hong Kong on the 18th (local time). The theme of the event was innovation in asset management and financial services using AI technology, a global financial market trend, and attendees included Qraft CEO Kim Hyung-sik, DL Family Office Vice Chairman Weihao Qiao, Microsoft Chief Technology Officer (CTO) Fred Schubert, and over 300 ultra-high-net-worth individuals. In the Chinese-speaking region, those with an asset size of over 10 billion won are classified as ultra-high-net-worth individuals.
While the concept of a family office is unfamiliar in Korea, it is a familiar business model in places like Hong Kong and Singapore. A family office is a specialized organization that systematically manages assets for ultra-high-net-worth individuals and wealthy families, supporting the transfer of wealth across generations and business succession. It provides comprehensive services, including not only simple investments but also tax, inheritance, and charitable activities. The DL Family Office, which is under DL Holdings Group listed on the Hong Kong stock market, manages assets worth $3.5 billion (approximately 4.8 trillion won).
The name of the AI-based asset management platform co-developed by DL Family Office and Qraft is Neuralfin AI. Neuralfin AI allows users to consult and seek advice from AI agents throughout the entire process, from the information-gathering stage for investment decisions to the actual purchasing stage for any stock or exchange-traded fund (ETF).
Qraft’s AI engine analyzes vast market data in real-time to quickly detect market changes and risk factors, supporting optimal investment decisions. This enables faster understanding of investment market conditions and effective responses even in complex market environments. Additionally, it provides customized advice reflecting individual investor preferences based on conversation (chat) data.
Qraft Technologies, which raised 170 billion won in investment from SoftBank Group in 2022, has been providing artificial intelligence investment solutions to domestic and global financial institutions since its inception in 2016, based on its know-how in AI investment solutions. Notably, Qraft drew significant attention both domestically and internationally by becoming the first Korean corporation to list an actively managed ETF operated by AI on the New York Stock Exchange (NYSE).
Qraft plans to initially supply the platform to high-net-worth clients of DL Family Office and then expand the supply range to the general public. CEO Kim Hyung-sik of Qraft noted, “Interest in AI among global financial institutions is increasing,” adding, “Starting with this collaboration, we will position ourselves as a trusted partner in the global market moving forward.”