The toy and game content specialist company SONOKONG noted that expectations for a recovery in performance in the game and toy distribution institutional sector are rising with the release of Nintendo's next-generation console "Nintendo Switch 2" on 9th. SONOKONG is one of the official distributors of Nintendo in Korea.
According to SONOKONG, most of the initial supply of the Nintendo Switch 2, released on 5th, was sold out through a lottery system, and they expect strong sales to continue after the launch. A company official said, "This year, sales related to Nintendo are expected to increase by more than 200% compared to last year."
They are also expanding into new business. On the 30th of last month, SONOKONG announced plans to acquire Klasse Auto, the largest official Volkswagen dealer in Korea, declaring their entry into the automotive distribution and mobility fields. This acquisition is interpreted as a measure taken in light of a change in management rights, securing mid- to long-term growth drivers.
A SONOKONG official stated, "The simultaneous growth of our main business and new ventures will allow us to solidify our turnaround this year."