On the 8th, NH NongHyup Bank announced that it revealed the first episode of 'Urah-Chacha Bap-Chacha' through its official YouTube channel on the 6th.
'Urah-Chacha Bap-Chacha' is a YouTube video of the 'Today Also All-One Bap-Cha' SNS campaign planned by NH NongHyup Bank to promote the value of Korean rice and to spread awareness of a healthy food culture targeting the MZ generation.
Kian84 filmed the process of making Korean rice dishes together with a star chef and special guests at 'Today Also All-One Bap-Cha' and sharing them with citizens.
During the first Bap-Cha event held on May 9 in front of the Seoul Press Center, ribeye steak, spring minari rice bowl, and omija Sikhye were provided, receiving a great response. The stories of the day, which included a total of more than 200 participants from customers who pre-registered through the NH All-One Bank roulette event and on-site visitors, were previewed in an earlier release on May 30.
Meanwhile, the 'Today Also All-One Bap-Cha' event will be held a total of five times in the metropolitan area targeting customers who have subscribed to NH All-One Bank. Episodes of 'Urah-Chacha Bap-Chacha' are scheduled to be released sequentially on the NongHyup Bank YouTube channel until October of this year.
An official from NH NongHyup Bank noted, "Through this campaign, we aim to convey the significance of rice consumption anew and to expand our rapport with the younger generation," adding, "I hope that rice will naturally permeate our daily diet so that many citizens can enjoy a meal more comfortably."