Shinhan Investment Corp. announced on the 19th that it has completed its strategic equity investment in the Vietnamese securities platform corporation FireAnt and has commenced full-fledged local cooperation.
FireAnt is the largest securities information community platform in Vietnam, with over 1.3 million monthly active users (MAU). It wields significant influence in the Vietnamese market by leveraging artificial intelligence (AI)-based investment information, stock analysis, and user-centered community features.
This investment was executed directly by Shinhan Investment Corp. The Vietnam branch (SSV) is responsible for substantial business development. Shinhan and FireAnt plan to enhance digital competitiveness in the Vietnamese retail market by expanding customer inflow, innovating user experience, and engaging in various technological collaborations based on inter-platform connectivity.
Additionally, SSV plans to sequentially launch various projects such as platform functionality integration, joint marketing, and AI-based investment service planning to expand its digital strategy on a group-wide level.
Lee Seon-hoon, CEO of Shinhan Investment Corp., noted, "In the process of realizing customer-centered digital innovation on the global stage, Vietnam is an important starting point and a foothold for the expansion of the future financial ecosystem," adding, "Through collaboration with FireAnt, we will lay the groundwork to lead the digital investment environment in Asia."