APR /Courtesy of

Beauty technology corporation APR reported first-quarter (January to March) results that exceeded market expectations, resulting in a surge in its stock price.

APR shares were traded at 91,100 won on the Korea Composite Stock Price Index (KOSPI) market at 10:28 a.m. on the 8th. The stock increased by 19.24% (14,700 won) compared to the previous day, reaching its highest price in the last year.

APR reported a consolidated revenue of 266 billion won and an operating profit of 54.6 billion won for the first quarter. The revenue was 17% higher, and the operating profit was 31% higher than market expectations. Notably, APR has shown the highest performance in the fourth quarter, considered a peak season in the beauty industry, but this first-quarter performance surpassed last year's fourth-quarter results.

APR noted that its main beauty brand "Medicure" has gained popularity in overseas markets, and consistent sales of products such as the beauty device "Booster Pro" have driven its performance.