Last August, the ‘Jung Saem Mool Beauty’ store located in the British luxury department store Lane Crawford in Causeway Bay, Hong Kong, is featured. It houses luxury cosmetics brands such as Yves Saint Laurent and Estée Lauder. /Courtesy of Park Yong-seon.

This article was displayed on May 7, 2025, at 1:14 p.m. on the ChosunBiz MoneyMove site.

The cosmetics brand Jungsaemool Beauty, established by first-generation makeup artist Jung Saem Mool, is tapping into the capital market. It appears to be securing investment funds to target overseas markets, including the United States.

On the 7th, according to the investment banking (IB) industry, Jungsaemool Beauty is conducting an investment attraction with a minimum corporate value of 300 billion won and a scale of 50 billion won by selecting the accounting firm Deloitte Anjin as the lead manager. It is known to be in contact with multiple private equity fund (PEF) management companies.

Once the investment attraction is finalized, Jungsaemool Beauty plans to actively target the U.S. market within the year. The investment funds are primarily set to be used for overseas marketing expenses and the launch of a new skincare brand.

Jung Saem Mool, the director leading Jungsaemool Beauty, has incorporated over 30 years of expertise in makeup for celebrities into the brand. Starting in Thailand in 2019, the brand has entered approximately 1,300 major stores in countries such as Singapore, Hong Kong, and China, recording sales of 110 billion won and operating profit of 12.1 billion won last year.

However, last year's operating profit decreased by 20% compared to the previous year, 2023. This is attributed to a significant increase in selling and administrative expenses, which rose from 36.1 billion won to 68.3 billion won. Regarding this, an IB industry source noted, "It seems to be a kind of one-time expense, so it does not appear to have a significant impact on growth."

Currently, product development, shooting, and promotion are managed by Director Jung. Meanwhile, operations such as production, distribution, and marketing are overseen by her husband, CEO Yoo Min-seok. Yoo Min-seok's Promacos holds 72.49% of Jungsaemool Beauty's equity, while Family Office Diamond Head Capital holds 27.51%.

Jungsaemool Beauty was founded in 2015. The connection began when CEO Yoo, who was running a talent agency business, entrusted the makeup of affiliated actors like Bae Yong-jun and Park Sang-ah to Director Jung. The couple opened the celebrity makeup shop "Jungsaemool Inspiration" in 1997, which eventually led to the founding of Jungsaemool Beauty.