MERITZ Securities will open PIB centers in two locations: Yeouido and Yeoksam-dong, targeting high-net-worth individuals and retail corporations. PIB is a term that combines private banking (PB) and investment banking (IB), referring to a service that connects asset management with corporate finance (IB). MERITZ Securities plans to provide differentiated financial services that share carefully selected investment opportunities.
The PIB center opening at the MERITZ Securities headquarters in Yeouido will be led by three co-centre heads, focusing on retail corporate clients.
The first recruited centre head, Lee Jin-joo, previously served as the branch head of corporate finance at Samsung Securities and achieved success in corporate sales by leveraging deals linked to IB along with financial products. Since joining MERITZ Securities, Lee has played a significant role in establishing the sales system of the PIB center.
Centre head Hwang Hwa-yeon, who came from Credit Suisse Securities, a global asset management powerhouse, and Choi Byeong-chun, who served as the global markets division head at Goldman Sachs Securities and worked at The Wells Investment as the head of the investment division, have also joined MERITZ Securities. They are expected to provide differentiated investment solutions based on their expertise in wealth management (WM) and venture capital (VC).
The PIB Gangnam center, which will be located in Yeoksam-dong GFC, plans to specifically target high-net-worth individuals. Centre head Ko Jae-pil, who previously served as a gold PB at Hana Bank, and Choi Moon-hee, who was the youngest branch head selected at Samsung Securities and was the top sales position 'Master PB' of the first class, will lead the Gangnam center.
Lee Kyung-soo, retail division head of MERITZ Securities, noted, "We plan to foster innovation at MERITZ to change the landscape of the PIB market at an organizational level by breaking the existing mold."