Kiwoom Securities and KakaoBank announced on the 16th that they signed a strategic memorandum of understanding (MOU) to expand the non-face-to-face asset management environment and enhance the customer-centered investment experience.
The signing ceremony took place the previous afternoon at the Kiwoom Securities headquarters in Yeouido, Seoul, with Kiwoom Securities CEO Eom Joo-sung and KakaoBank CEO Yoon Ho-young in attendance. The main contents of the agreement include ▲ providing Kiwoom Securities account opening services through the KakaoBank app ▲ offering account inquiries and various investment functions, such as stocks and bonds ▲ expanding investment services linked to KakaoBank's lifestyle services.
In the future, the two companies plan to expand their partnership through joint marketing, the development of investment education content, and personalized product recommendations. Kiwoom Securities noted, "It is significant in that it provides a more intuitive and easier investment entry environment for non-face-to-face investors and makes starting asset management more flexible."
Kiwoom Securities has become capable of enhancing investment accessibility through the extensive user touchpoints of KakaoBank, based on its online-based investment infrastructure and abundant retail investor experience. KakaoBank is also expected to provide a friendly financial environment for novice investors by utilizing user-centered UI (user interface) and UX (user experience) and platform capabilities.
CEO Eom Joo-sung stated, "The result of considering from the customer's perspective to lower the entry barriers to the investment experience has led to this collaboration." CEO Yoon Ho-young remarked, "Through the MOU with Kiwoom Securities, KakaoBank's capabilities as a comprehensive financial platform are expected to improve by one level."