ZINUS, a subsidiary of Hyundai Department Store Group and an online mattress seller, is experiencing a decline of more than 18% as of the morning of the 3rd.
As of 10:07 a.m. on this day, ZINUS is trading at 17,700 won, down 3,900 won (18.06%) from the previous trading day in the stock market.
On the 2nd (local time), following the announcement of reciprocal tariffs that President Trump had hinted at, selling pressure on ZINUS, which relies heavily on sales from the United States, has intensified. The United States applies a reciprocal tariff rate of 25% on Korea and 32% on Indonesia.
ZINUS has produced most of the mattress quantities it exports to the United States in Indonesia and has so far been unaffected by the tariffs brought about by Trump. In February, when President Trump announced that tariffs would be imposed on countries like Mexico, there were predictions in the securities industry that ZINUS would benefit from the tariff policy.
Over the past three years, the proportion of U.S. sales in ZINUS's total revenue was 83.2% in 2022, 82.2% in 2023, and 79% in 2024.