Woori Bank announced on the 14th that it has selected Jang Won-young, a member of the idol group IVE, as its new advertising model.
On the same day, Woori Bank unveiled a new advertisement featuring Jang Won-young and the existing model, the idol group Rise. The launching segment, which is the first among a total of three videos in this advertising campaign, features Jang Won-young and Rise together. In the advertisement, they emphasize the convenience of Woori Bank's mobile application (app) Woori WON Banking.
A Woori Bank official said, “The collaboration with Jang Won-young and Rise will further enhance the young and trendy image of Woori WON Banking.”