Park Hyun-joo, chairman of Mirae Asset Global Investments, met with key employees of the company’s major exchange-traded funds (ETFs) and said, “We need to focus on creating competitive products that can bring about market innovations that have not occurred before.”

Mirae Asset Group Chairman Park Hyun-joo attends the ‘Mirae Asset ETF Rally 2025’ held at the Fairmont Hawaii Hotel in the United States on Feb. 3-4 (local time) and talks with global ETF executives. /Courtesy of Mirae Asset Global Investments

Mirae Asset Global Investments stated that Chairman Park emphasized the importance of a differentiated product called “killer product,” which could change the market, during the ‘Mirae Asset ETF Rally 2025’ held at the Fairmont Hotel in Hawaii, U.S., on the 3rd and 4th of this month (local time).

The ETF Rally is an event where key employees of Mirae Asset Global Investments gather to share the current state of the global ETF business and seek directions for future development. As of the end of 2024, the net worth of ETFs managed by Mirae Asset Global Investments in the U.S., Canada, Australia, India, Japan, and other countries totals 202 trillion won.

This year, about 80 major ETF employees, including CEOs of foreign corporations and those in operations, product, and marketing, attended the event to introduce their respective strategies for 2025 and discuss measures for innovation in the ETF business. Chairman Park urged them not to limit themselves to the domestic market but to showcase a variety of products that invest in the global market.

Chairman Park said, “In the Korean ETF market, the TIGER ETF has grown by offering a convenient and efficient way to invest in the United States,” and noted, “All affiliates should focus on competitive markets such as the U.S. and China to explore various investment opportunities and allow local investors to experience global products.”

Mirae Asset Global Investments reported that, as part of the killer product requested by Chairman Park, it’s looking to launch its first AI-based product developed in collaboration with U.S. Global X and the AI firm Wealthspot in the U.S. market in the first half of this year.

Chairman Park has actively pursued mergers and acquisitions (M&A) for the expansion of the global ETF business, starting with the Canadian ETF operator Horizons ETFs (now Global X Canada) in 2011, followed by acquisitions of Global X in the U.S. and ETF Securities in Australia (now Global X Australia). He has also made a full entry into the ETF business by acquiring Stockspot in Australia and establishing Wealthspot in the U.S., integrating AI investment strategies and advisory services.

Kim Young-hwan, CEO of the Innovation and Global Management Division at Mirae Asset Global Investments, said, “This ETF Rally saw leaders who recently joined each corporation participate to share visions and prepare for a new leap.”