KB Kookmin Bank recently announced on the 3rd that it has signed a contract renewal with the idol group aespa as its advertising model.
Kookmin Bank has been employing aespa as its advertising model since 2021, marking the fifth year this year. Last year, it launched a KB Live Mobile advertisement featuring aespa, having co-produced the song "Live My Life," which was also included in aespa's first full album. In 2023, aespa members made special grants in the web drama "Walking into the Wilderness" produced by Kookmin Bank.
A representative from KB Kookmin Bank noted, "We will continue diverse brand communications with aespa this year as well."