SM Entertainment (SM) shares are rising in early trading on the 14th. With the confirmation of the debut of the new girl group "HAATZ" next month, the buying momentum is interpreted as stemming from expectations of improved performance.
As of 9:44 a.m. on this day, SM is trading at 75,100 won, up 3,100 won (4.31%) from the previous trading day.
On the 12th, SM held "SM Town Live 2025" at the Gocheok Sky Dome in Seoul and unexpectedly released a teaser video for the debut of HAATZ. Comprising eight members, HAATZ is SM's new girl group, debuting for the first time in 4 years and 3 months since the debut of aespa in November 2020. HAATZ is set to debut officially on the 24th of next month.
The securities industry is expressing expectations for improved profitability due to the expansion of artist intellectual property (IP) for SM.
Choi Minha, a researcher at Samsung Securities, noted, "HAATZ is set to make its official debut in South Korea in the first quarter of this year, while the five-member boy group "Dear Alice" will debut in the UK. Although SM's operating profit is expected to decline compared to the previous year due to a decrease in album sales and poor performance of subsidiaries last year, this year is expected to show a different aspect."