The group IVE is set to make a comeback in August.
The agency Starship Entertainment announced on the 24th that "IVE (An Yu-jin, Gaul, Rei, Jang Won-young, Liz, Lee Seo) is intensifying preparations aiming for a comeback at the end of August."
This comeback comes about 7 months after the release of their third mini album 'IVE EMPATHY' in February. At that time, IVE recorded over 1.04 million copies sold in initial sales (the number of albums sold within the first week of release), achieving five consecutive million-seller titles and demonstrating their strong digital power by reaching 'Perfect All-Kill (PAK)' on major domestic music charts with the pre-release song 'REBEL HEART.'
Additionally, IVE has achieved 11 music show wins with 'REBEL HEART' and 4 wins with their title track 'ATTITUDE,' establishing a total of 15 wins for this new release. Notably, 'REBEL HEART' marked its presence on Billboard's 'Global (excluding the U.S.)' chart for 10 consecutive weeks and was recently selected in the '25 Best K-Pop Songs of 2025 (So Far): Critic’s Picks,' showcasing their global appeal.
IVE made a historic achievement by performing on the main stage of 'Lollapalooza' in Berlin on the 12th and in Paris on the 20th, becoming the first K-pop girl group to showcase the 'Lollapalooza' stage for two consecutive years in three cities. With their high-quality live performances and exceptional stage presence, IVE garnered warm applause from the local audience and earned the title of 'trustworthy K-Pop performers,' projecting to continue this energy with their upcoming comeback.
Since their debut in 2021, IVE has built their team identity around the message that 'true love begins with loving oneself.' They have maintained their original color while constantly exploring various musical genres and attempting musical variations. Their last release, 'IVE EMPATHY,' expanded 'self-love' into 'empathy' towards others, garnering resonance and acclaim from music fans with a more mature narrative and deeper messages.
IVE has consistently provided fresh impacts with unexpected directions and concepts in each album. Their fearless approach to change and challenge, along with the expansion of their narrative, leaves us curious about what new transformation they will showcase with this comeback.
IVE will participate in the '2025 Coupang Play Series' first match between Team K League and Newcastle United (hereafter 'Newcastle') on the 30th, handling the ceremonial kick-off and halftime stage.
[Photo] Provided by Starship Entertainment.
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