The analysis of actor brand reputation in July 2025 concluded that Choo Young-Woo ranked 1st, Lee Jung-Jae ranked 2nd, and Lee Byung-Hun ranked 3rd.
The Korea Corporate Reputation Research Institute quantified brand reputation using a brand reputation algorithm by measuring brand big data of 100 actors appearing in dramas, movies, and OTT from June 22, 2025, to July 22, 2025, with a total of 145,034,155 datasets. Compared to the actor brand big data of 162,092,347 from last June, this represents a decrease of 10.52%.
As the OTT market size grows, the analysis of actor brand big data has expanded. This analysis combines data from movie actors and drama actors who are active not only in film and broadcast media but also in web media.
The analysis of actor brand reputation was conducted using participation index, media index, communication index, and community index for brand big data analysis. The brand reputation index is derived from extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value, with assigned weights.
Brand big data analysis can measure positive and negative evaluations of the brand, sources and attention of media, consumer interest and communication volume, community spread regarding issues, and reactions and popularity regarding content.
In July 2025, the top 30 rankings of actor brand reputation were Choo Young-Woo, Lee Jung-Jae, Lee Byung-Hun, Park Bo-Gum, Jo Yuri, Park Bo-Young, Cho Yi-Hyun, Lee Jong-Sok, Yim Siwan, Park Gyu-Young, Go Youn-Jung, Kim So-Hyun, Park Joo-Hyun, Seol In-Ah, Kang Ha-Neul, Lee Joon-Hyuk, Gong Yoo, Namkoong Min, Son Suk-Ku, Shim Eun-Kyung, Park Sung-Hoon, Go Minsi, So Ji-Sub, Jeon Yeo-Bin, Cha Kang-Yoon, Won Mi-Kyung, Lee Sun-Bin, Jung Hae-In in order.
Choo Young-Woo, who ranked 1st in actor brand reputation, had a participation index of 2,216,123, a media index of 1,217,858, a communication index of 2,045,446, and a community index of 2,215,441, resulting in a brand reputation index of 7,694,868.
Ranked 2nd, Lee Jung-Jae's brand had a participation index of 633,075, a media index of 1,375,163, a communication index of 2,340,824, and a community index of 2,701,726, resulting in a brand reputation index of 7,050,788.
Ranked 3rd, Lee Byung-Hun's brand had a participation index of 607,588, a media index of 1,585,987, a communication index of 1,515,515, and a community index of 2,869,116, resulting in a brand reputation index of 6,578,206.
Ranked 4th, Park Bo-Gum's brand had a participation index of 1,150,517, a media index of 893,823, a communication index of 1,091,635, and a community index of 1,527,658, resulting in a brand reputation index of 4,663,633.
Ranked 5th, Jo Yuri's brand had a participation index of 1,195,787, a media index of 876,030, a communication index of 1,084,817, and a community index of 1,165,441, resulting in a brand reputation index of 4,322,075.
Koo Chang-Hwan, director of the Korea Corporate Reputation Research Institute, noted that 'in the analysis of actor brand reputation for July 2025, the Choo Young-Woo brand recorded 1st place. When analyzing the actor brand category, compared to the actor brand big data of 162,092,347 from last June, there was a decrease of 10.52%. A detailed analysis shows that brand consumption decreased by 18.17%, brand issues dropped by 16.03%, brand communication fell by 10.26%, and brand spread increased by 0.10%.'
He further stated that 'the Choo Young-Woo brand, which excites fans through drama, was analyzed to be 1st. The Lee Jung-Jae brand, which met its life character through 'Squid Game,' ranked 2nd, and the Lee Byung-Hun brand, which shines in content just by its presence, ranked 3rd.'
The current actor brand reputation survey was conducted based on brand big data analysis of Choo Young-Woo, Lee Jung-Jae, Lee Byung-Hun, Park Bo-Gum, Jo Yuri, Park Bo-Young, Cho Yi-Hyun, Lee Jong-Sok, Yim Siwan, Park Gyu-Young, Go Youn-Jung, Kim So-Hyun, Park Joo-Hyun, Seol In-Ah, Kang Ha-Neul, Lee Joon-Hyuk, Gong Yoo, Namkoong Min, Son Suk-Ku, Shim Eun-Kyung, Park Sung-Hoon, Go Minsi, So Ji-Sub, Jeon Yeo-Bin, Cha Kang-Yoon, Won Mi-Kyung, Lee Sun-Bin, Jung Hae-In, Lee Jae-In, Han Ji-Min, Go Soo, Gong Myoung, Lee Seol, Song Joong- Ki, Jung Kyung-Ho, Uhm Ji-Won, Lee Je-Hoon, Noh Jae-Won, Kim Hye-Soo, Lee Dong-Wook, Park Seo-Joon, Ma Dong-Seok, Song Ha-Yoon, Bang Min-Ah, Son Ye-Jin, Wi Ha-Joon, Yoo In-Young, Kang Hoon, Chae Soo-Bin, Yoo Hae-Jin, Kim Da-Mi, Ok Taecyeon, Lee Jin-Wook, Choo Ja-Hyun, Kim Tae-Ri, Oh Na-Ra, Jo Jung-Seok, Kim Ji-Hoon, Kim Ji-Young, Lee Yi-Kyung, Hyun Bin, Cha Seung-Won, Lee Joo-Young, Lee Sang- Yi, Kim Woo-Bin, Ahn Jae-Wook, Hwang Jung-Min, Choi Min-Sik, Oh Jung-Se, Yook Sung-Jae, Park Ha-Sun, Song Seung-Heon, Ham Eun-Jung, Sooyoung, Jung Woo, Kang Ae-Sim, Jung Joon-Ho, Kim Ji-Yeon, Kim Dong-Wook, Lee Sung-Kyung, Seo Hyun-Woo, Ryu Hye-Young, Hong Hwa-Yeon, Yang Dong-Geun, Jang Sin-Young, Oh Chang-Seok, Kim Dong-Wan, Heo Sung-Tae, Park Yong-Woo, Jo Yoon-Hee, Park Ji-Hoo, Kim Sung-Ryung, Cha Hak-Yeon, Kim Mi-Kyung, Kim Sang-Ho, Heo Joon-Ho, Lee Bum-Soo, and Tae Won-Seok.
[Photo] OSEN DB
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