The group ARrC depicts the emotions of Generation Z that make despair dance with 'awesome'.
ARrC (Andy, Choi Han, Doha, Hyunmin, Jibin, Kkien, Riot) unveiled the second music video teaser for the title track 'awesome' from their mini album 'HOPE' through their official YouTube channel at midnight on the 15th.
In the released video, ARrC draws attention with an unrestrained attitude and a free atmosphere unbound by form. The striking contrast between the seven members in unique school uniforms and a mysterious goblin expresses the confusion of imperfect youth, while their powerful gazes and energetically spontaneous movements vividly convey the bold and cheerful message of the new song 'awesome,' enhancing the viewer's immersion.
In particular, the teaser video heightens expectations for the main content with impressive lyrics stating, "Everybody shout awesome," along with ARrC's witty performance. The phrase, which incorporates a call-and-response structure from South Hip Hop with a K-pop-style top line, is completed with a strong hook that global fans can easily sing along to, stimulating curiosity about the entire track.
The new song 'awesome' is a track where ARrC boldly brings the grammar of authentic South Hip Hop, rarely seen in K-pop. Characterized by a modern reinterpretation of the dancerable bounce and hype chant style unique to the early 2000s 'Dirty South,' it goes beyond a simple homage to attempt a new genre. Additionally, notable producers like Benjamin 55 and Stary 55, who have pioneered the forefront of K-pop sound, contributed to the production, enhancing its completeness.
Moreover, with 'HOPE,' ARrC aims to expand their musical spectrum by richly depicting the complex heart of youth across various genres and emotions, including 'dawns,' which captures the anxiety and comfort in the stillness of dawn; 'kick back,' a unique combination of lounge jazz-style bossa nova guitar and liquid drum and bass; 'vitamin I,' an experimental emotional piece expressing oneself as a necessary vitamin; and 'night life,' a G-funk slow jam portraying the moments of creation in the deep night.
Additionally, the 'Apocalypso' that ARrC presents through this mini album 'HOPE' is a combination of apocalypse and Latin rhythms, cleverly resolving confusion and anxiety with their unique musical attitude and generational message. Through this album, ARrC is set to express the emotions of Generation Z, who do not lose their cheerfulness despite an uncertain future, paving the way for a new musical horizon in the K-pop scene.
Meanwhile, ARrC's mini album 'HOPE' will be released on various music streaming sites at 6 p.m. on the 16th.
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