Coupang Play announced the K-POP representative girl group IVE as the kickoff performer for the '2025 Coupang Play Series' first match. IVE will not only perform the kickoff before the match starts but also stage a halftime show, grandly opening a special festival for soccer fans on a midsummer night.

The match, which will take place at Suwon World Cup Stadium on July 30, features a showdown between Team K League and Premier League powerhouse Newcastle United. Tickets sold out within 30 minutes of the advance sale opening, demonstrating the intense interest from fans.

IVE remarked, "It is truly an honor to be part of a special match featuring world-class soccer clubs and the best players in the country as the kickoff performer. We hope it will be a wonderful summer night that everyone can enjoy. Please look forward to our halftime performance."

Meanwhile, the 'Fan Eleven' formed through a fan vote conducted until the 13th will be revealed today. As players selected directly by fans, including Han Hyun-seo (Pohang Steelers), compete as part of Team K League against Newcastle, anticipation for the final roster is also rising.

The '2025 Coupang Play Series' goes beyond simply watching a match, offering a variety of on-site programs where fans can participate and enjoy. Fans will have the opportunity to enjoy soccer more deeply through fan meetings via open training sessions, a special trophy ceremony, a dedicated store selling limited-edition merchandise, and various experience zones.

In particular, a special event will be held where all purchasers of the K League fan zone 2B seats and fans wearing K League jerseys in the 2C seats will receive limited-edition 'Zootopia' merchandise on a first-come, first-served basis, providing yet another joy for fans attending the event.

Detailed information about the '2025 Coupang Play Series' can be found on the official Coupang Play website. Brand exposure and advertising related to the event will be managed by the official agency Nasmedia, and inquiries can be directed to that company. The exposure targets will include sponsor booths set up in the stadium and video advertisements inserted during the streaming of the Coupang Play Series matches 1 and 2, allowing corporations to communicate with fans in various ways both on-site and online.

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