The group IVE is solidifying its overwhelming presence not only in Korea but also on the global stage. Unusually for a K-pop girl group, it took part in the world-renowned music festival 'Lollapalooza' for two consecutive years, elevating both its prominence and the status of K-pop. IVE has proven itself as a 'global icon' with performances that evolve every year, going beyond mere participation.
IVE's first step into 'Lollapalooza' began last year in Chicago. IVE, the only K-pop girl group invited to 'Lollapalooza Chicago,' dominated the stage for about 45 minutes, perfectly executed live performances alongside a full band.
Opening with hit songs 'IM,' 'ROYAL,' and 'Ascendio,' IVE stirred the audience with summer festival versions of 'Off the Record,' 'Baddie,' and 'ELEVEN.' Even while on a world tour, the group showcased the charm of a 'trustworthy group' without showing a hint of fatigue, demonstrating the pride of K-pop idols. It was a historic moment praised as a stage made possible only because of IVE.
A year later, on the 12th (local time), IVE headed to Berlin, Germany. By performing at 'Lollapalooza Berlin,' it added another 'first' to its achievements as the first K-pop girl group to do so. The approximately 55-minute performance, featuring a full band live set, was sufficient to establish IVE's presence as a 'K-Peppa (festival performance)' that had grown one step further.
Opening with the new song 'REBEL HEART' and 'I AM,' IVE showcased each member's capabilities and synergy through tracks like ‘Baddie,’ which highlighted Jang Won-young's deep rapping, 'TKO' with impressive autumn-themed choreography, and 'Attitude,' which drew attention with Lee Ji's high-pitched parts and the 'Power Chances' challenge. The hit parade, encouraging audience sing-alongs, alongside sharing deep connections during 'Supernova Love,' and the emotional finale of the last song 'After Like,' featuring a full sing-along in Korean, made the 'Lollapalooza' stage truly their own.
Following the successful first appearance at 'Lollapalooza Chicago' and achieving the record of being the first K-pop girl group at 'Lollapalooza Berlin,' IVE has demonstrated its evolving performance capabilities and unwavering live skills through the major festival stage for two consecutive years. This is an important milestone that not only enhances the group's status but also solidifies the territory and presence of K-pop girl groups in the global music market.
Having firmly established itself as a 'trustworthy group' on the global stage, IVE is expected to kick off the 'IVE Era' at 'Lollapalooza Paris' next week at Longchamp Racecourse in France. The group's relentless journey to continuously write new history has attracted the attention of K-pop fans worldwide.
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