Comedian Jang Dong-min revealed his philosophy as an 'environmental entrepreneur.'

On the 12th, a video titled 'The reason I, who was ridiculed, lined up corporations with just one idea' was released on the YouTube channel 'Knowledge Inside.'

On this day, Jang Dong-min candidly shared the background of developing the patent for removing plastic bottle labels and why he chose to start in Korea first despite offers from global corporations.

"During the COVID period, after securing a residence in Seoul and starting to live alone, I experienced throwing away trash for the first time," he opened up, adding, "I hurt my hand because the label on the plastic bottle wouldn't come off, and that’s when the idea came to me," he said. His invention, which changed the label to a vertical shape so that it naturally came off when the cap was opened, received attention by winning the Minister’s award from the Ministry of Environment.

Jang Dong-min established a corporation called 'Blue Sky' in 2023 and fully launched his business. He explained, "Companies need to promote with labels, and consumers have to check the origin and ingredients. Label-free products had limitations in that regard," emphasizing that the technology captured both consumer convenience and corporate marketing.

What’s particularly interesting is that he received collaboration offers from overseas corporations in the early stages of his business but rejected all of them. Jang Dong-min noted, "I am grateful that many global corporations, including those from the U.S., have been reaching out. But I wanted to start in Korea first because I wanted to show the world how Korea practices eco-friendliness and raise awareness about it."

His decision also caused internal conflicts. He added, "There were many disagreements with staff who urged speedy global expansion. Contact came from the U.S. as well, but I told them to 'wait.' It might be stubbornness, but I believe that decision was not wrong."

[Photo] OSEN DB / YouTube capture

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