Amid the consecutive debut rush of fifth-generation girl groups, another team has thrown down the gauntlet to the music industry in 2025. AtHeart is that protagonist.
AtHeart is the first girl group launched by Titan Content, a global K-POP company that has garnered attention from prominent global media outlets such as Variety, Billboard, and Hypebeast.
Aiming to innovate the K-POP industry, Titan Content has consolidated a high-level global system and know-how, forecasting the emergence of K-POP artists on a global scale. As a result, global attention on AtHeart is also noteworthy.
As a demonstration of this, AtHeart achieved 560,000 official YouTube subscribers before its official debut, and the music film for the pre-debut song 'Good Girl (AtHeart)' surpassed an astonishing 8.5 million views. This is an exceptional figure for a rookie group, and AtHeart has even secured a modeling position for a major Japanese brand. With talent, visuals, and buzz, AtHeart's full-fledged race is expected to begin.
In particular, the pre-debut song 'Good Girl (AtHeart)' features the production team Space Primates, who have collaborated with global musicians including Stray Kids, Katy Perry, Alesso, and Khalid, boasting a high level of completion. The performance is directed by Leah Kim, the CPO of Titan Content and the CEO of 1MILLION. With a dynamic choreography that highlights the perfect harmony of the members, AtHeart has made a strong impression on global K-POP fans.
AtHeart will release its first EP 'Plot Twist' on Aug. 13, marking its official debut in the music industry. Ahead of its debut, prestigious global media outlets in the United States, China, and Japan are concentrating attention on AtHeart, labeling them as 'the K-POP group to watch in 2025.' Amid many rookie girl group debuts, AtHeart is set to take its first flight based on its proven skills through the pre-debut song.
Like a small flutter of wings causing a massive wind, AtHeart is determined to present a new paradigm in the K-POP scene with their own story. Their unpredictable charm and bold moves are attracting attention.
[Photo] Titan Content
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