The group BLACKPINK has announced its return with the new song 'Jump' after nearly three years, and the unexpected 'B-grade sensibility' that burst forth in the music video is eliciting explosive reactions from fans.

The new song 'Jump' by BLACKPINK, which was released on Nov. 11 at 1 p.m., captures ears with its intense sound that combines a Western movie-style guitar riff with a catchy hardstyle beat. However, what has most stolen attention is none other than the concept of the music video.

In this MV, BLACKPINK has put aside luxurious sets and flashy jewelry, opting for a concept of 'running around the city' at full speed. The members, dressed in different colored outfits such as yellow, gray, red, and black, dash through the streets as if carrying out a mission, shouting 'Jump.' Fans could not hold back their laughter at this bizarre yet daring CG direction.

On social media and in communities, reactions such as 'I thought it was an election broadcast,' 'Why is running around in different colors so funny,' 'This is the real B-grade sensibility,' and 'If you watch it while running in the gym, it’s 200% immersive' poured in. The experimental direction, different from the 'typical BLACKPINK MV,' has been evaluated as refreshing.

Dave Meyers, the director of the actual production, is known for his Hollywood-style iconic visuals, but this time he attempted a different change with a playful and bold approach full of whimsy. It is said to have delivered both laughter and immersion, blending BLACKPINK's powerful energy with unexpected clumsiness.

Just four hours after the MV's release, views surpassed 8 million, ranking 3rd in YouTube's 'Trending Music' and 9th in 'Trending Videos.' Not only did it provide 'historic twists' in music, but it also shook global fans with its visuals.

Meanwhile, BLACKPINK is returning as a complete group after 2 years and 10 months, expanding its musical spectrum once again through the new digital single 'Jump.' Starting with the Goyang concert, a global world tour comprising 16 cities and 31 performances is officially kicking off, continuing its true 'world-class' journey.

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