The group BLACKPINK's new song 'Jump' will finally be released today at 1 p.m. after 2 years and 10 months. As this marks the return of the team, which has established itself as a 'world-class artist' by expanding its influence daily, big waves are expected in the global music market.

According to YG Entertainment, the new digital single 'Jump' is a hardstyle genre song. With the members' distinctive vocals layered over a guitar riff reminiscent of a scene from a Western film, the intense chorus beat that explodes with energy offers a thick addictiveness that pulls listeners in at first listen.

This song was completed through the collaboration of TEDDY and 24, who have produced numerous mega-hits for BLACKPINK, as well as various renowned lyricists and composers from abroad. The bold genre-defying challenge displayed under their brilliant synergy expands the spectrum of BLACKPINK's music, providing fresh enjoyment for listeners.

The music video is also set to showcase a unique charm that BLACKPINK has never revealed before. Directed by Dave Meyers, known for his bold and iconic style, the combination of unusual scenes created with many dancers and an enjoyable storyline is expected to leave a strong impression.

YG Entertainment noted, "You will see the perfect synergy of the four members gathered together after 2 years and 10 months. In particular, the music video vividly portrays the narrative of the team BLACKPINK and the influence they possess with strong visuals, so we ask for high expectations."

'Jump' is especially drawing attention as signs of unusual popularity have emerged even before its release. The stage revealed at the Goyang concert received explosive responses, and the teaser content has consistently ranked first on YouTube's worldwide trending list every time it was released. With everyone's focus on this, interest in the new history that BLACKPINK will write is also rising.

After successfully completing their Goyang concert, the starting point of their world tour with 31 shows in 16 cities, BLACKPINK will head to Los Angeles on the 12th and 13th. They will perform at stadiums in various countries around the world, including Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.

[Photo] Provided by YG Entertainment.

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