The group BLACKPINK is finally returning with a new complete track. The members, who each shone in their respective roles, have gathered once again.
BLACKPINK will simultaneously release their new song 'JUMP' worldwide at 1 p.m. (Korea time) on the 11th, marking the beginning of their full-group activities.
This comeback is particularly special for fans. It’s a new song from the members who have focused on individual solo activities since the last world tour [BORN PINK], and it coincides with the launch of their new world tour [DEADLINE], marking the return of the complete group.
YG Entertainment released visual concept photos of BLACKPINK's new song 'JUMP' on their official social media on the 10th. The complete group's image, combining a city background infused with Korean sensibilities and sophisticated styling, captured attention.
In particular, in the group poster, BLACKPINK displays a strong synergy while showcasing individual personalities with latex styling that features the 'JUMP' logo, once again imprinting their presence as a global top girl group. The individual teasers amplify the members' photogenic charm with dynamic poses, captivating gazes, and unique thick padding outfits.
The teaser video for the music video also garnered attention upon its release. The comic book-style direction reminiscent of a superhero scene and BLACKPINK's appearance leaping between high-rise buildings instantly elevated viewers' heart rates. The members appearing one by one on large LED screens and posing in front of art murals heightened anticipation for this comeback.
This music video is directed by the world-renowned director Dave Meyers, who has won a Grammy Award, further raising expectations.
In particular, BLACKPINK pre-released their new song 'JUMP' during the first performance of their world tour concert 'BLACKPINK WORLD TOUR 'DEADLINE'' held on the 5th and 6th in Goyang, thrilling the fans who attended. The stage featured an explosive performance and addictive sound, leaving a deep impression on fans, in line with the title 'The Return of BLACKPINK.'
With the release of this new song, BLACKPINK is once again preparing to strike the global market. Starting in Goyang, a world tour is scheduled across 16 cities with 31 shows, showcasing their powerful synergy as a complete group to fans worldwide.
The return of complete BLACKPINK. There is a concentration of interest from global music fans regarding what kind of global impact the new song 'JUMP' will have.
[Photo] YG Entertainment
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