On the 10th, the group ILLIT was selected as the Asia ambassador for the global chocolate brand M&M'S, according to their agency Beliflab.
This makes ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) the first K-pop group to become Friends of M&M'S, and they plan to unify fans across Asia through the 'M Dance Challenge,' inspired by their debut song and global hit 'Magnetic.' The campaign will be conducted this month in Korea, as well as in Malaysia, the Philippines, Thailand, Taiwan, Hong Kong, and Singapore.
A representative from M&M'S noted, "ILLIT's vibrant music and captivating performances, along with their positive energy, align with the image M&M'S seeks to portray. We believe ILLIT, with each member's unique personality creating musical synergy, will effectively convey our brand message 'It's More Fun Together.'"
ILLIT expressed, "M&M'S has been a chocolate brand we all enjoyed since childhood, and we are thrilled to be working with them. We plan to bring joy to fans worldwide through our diverse activities with M&M'S, so please look forward to it."
In addition to M&M'S, ILLIT has also been active as the face of various brands in sectors like beverages and cosmetics, establishing themselves as an 'icon for those in their 10s and 20s.' Their trendy allure and bright, healthy image are considered key factors for their popularity.
Meanwhile, ILLIT will debut the stage for their follow-up track 'Jellyous' from their mini-album 'Bomb' on Mnet's 'M Countdown' today (10th). Given that ILLIT has received positive responses for follow-up tracks after every album, expectations are high for the popularity of the title track 'Borrowed Cat (Do the Dance)' alongside it.
[Photo] M&M'S
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