The music video collaborated by LE SSERAFIM and the popular character Sanrio has been unveiled.
At midnight on the 9th, LE SSERAFIM (Kim Chae-won, Sakura, Heo Yoon-jin, Kazuha, Hong Eun-chae) posted the music video for the song 'Kawaii (Prod. Gen Hoshino)' from their 4th Japanese single on the HYBE Labels YouTube channel. This song serves as the theme for the upcoming Netflix series 'My Melody & Kuromi' to be released on the 24th.
The music video was filmed at 'Sanrio Puroland' located in Tokyo. When Heo Yoon-jin turns on the TV, two characters appear on screen. The video alternates between scenes of LE SSERAFIM and the main content of 'My Melody & Kuromi,' effectively showcasing the animated and musical universe. The members wander through a space filled with dolls resembling the adorable and bright 'My Melody' and the free-spirited and cool 'Kuromi,' alongside tea sets and experimental tools.
'Kawaii (Prod. Gen Hoshino)' is produced by the famous Japanese singer-songwriter Gen Hoshino, with Heo Yoon-jin responsible for the English lyrics. The song features unique chord changes and a dynamic beat utilizing analog electronic music, complemented by a catchy melody. It conveys the message that 'cuteness is a strong power that can turn one’s individuality into an asset.' LE SSERAFIM, known for their confident and intense performances, shows off a cute charm with this music.
Despite being a track on the album, this song has been receiving significant love. It entered the rankings of the Oricon Weekly Digital Single Chart (counting period: June 23-29) and the Billboard Japan Download Songs Chart (counting period: June 23-29), which were released on the 2nd.
Meanwhile, LE SSERAFIM is set to kick off '2025 LE SSERAFIM TOUR 'EASY CRAZY HOT' IN ASIA.' Starting with performances in Taipei on the 19th and 20th, they will head to Hong Kong on the 25th and 26th, Manila on August 2nd, Bangkok on the 9th and 10th, and Singapore on the 16th.
[Photo] (P)&(C) SOURCE MUSIC Netflix My Melody&Kuromi © 2025 SANRIO CO., LTD.
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