The 'Runway to Seoul X Billboard Korea fashion exhibition', co-hosted by Billboard Korea and the Seoul Business Agency (SBA), successfully wrapped up an open listening party held on the 25th of last month at the DDP showroom located in Dongdaemun Design Plaza, marking the beginning of the main exhibition. This listening party was organized to celebrate the opening of a fusion content exhibition featuring small fashion brands from Seoul and K-pop artists. Four K-pop artists (Jang Woo-young, Homies, Kugi, and Bignati), active in various genres such as hip-hop and R&B, graced the stage, while three top domestic DJs (Pixel, Daywalker, and Jinrico) followed with performances that heated up the venue.
The main exhibition, which runs from June 26 to the 20th, presents Billboard Artist magazine's photo content in a physical space. Scenes from photo shoots featuring Jisoo, ATEEZ, and PLAVE, who grace the covers, are recreated in the exhibition space through installation art, lighting, and spatial design, allowing visitors to experience the narratives and sensibilities of each artist in a three-dimensional manner.
This exhibition also features promising corporations in Seoul, such as Daily Beer’s customized canned beer service 'Sooliji', creative commerce startup 'Teen Studio', cosmeceutical brand 'Petitra', inner beauty drink brand 'Sokbaedang', and content commerce platform 'MarketMate', participating in the form of sponsorship to enhance the diversity and depth of the exhibition content.
Additionally, 11 domestic fashion brands (Duckdive, Mina Chung, Valoren, BSRABBIT, Bufotox, Arts de Base, ERR BY ERRORIST, Wooneykim, Jiminlee, Fengshui, F8KECHEMICALCLUB) that have experience collaborating with K-pop artists also participated, showcasing a diverse brand zone comprised of custom outfits and unique installations that increased the exhibition's completeness.
'Runway to Seoul X Billboard Korea fashion exhibition' will be held until the 20th at the DDP showroom located in Dongdaemun Design Plaza, and it is free for anyone to visit without prior reservation.
The exhibition is open daily from 10 a.m. to 7 p.m.
[Photo] Provided by Billboard Korea.
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