'Our Movie', 'Casino', 'Seocho-dong', and other powerful dramas lined up on Saturday night, with KBS2 'Salim Nam' taking the top spot in viewership ratings across all channels at the same time, proving once again the strength of KBS's flagship entertainment programming.
The episode of KBS2 'Salim Nam: Season 2' (hereafter 'Salim Nam') that aired on the 5th recorded a viewership rating of 6.3% (based on nationwide data from Nielsen Korea), securing not only the number one position in its time slot but also continuing its streak as the top Saturday entertainment program for six weeks. The highest viewership rating for that day soared to 7.6%, and it set a tie for its own record in the 2049 viewership rating segment, a key indicator of channel competitiveness and topicality, proving its popularity across generations.
In particular, 'Salim Nam' stood out as an unwavering force in a competitive time slot filled with major dramas. Currently airing against it, SBS's 'Our Movie,' starring Nam Goong-min and Jeon Yeo-been, shows a viewership rating in the 3% range, while Disney+'s original series 'Casino,' which garnered attention as actor Choi Min-sik's return to drama after 26 years, was scheduled as an MBC special series, achieving ratings of 4.5% on its first broadcast on the 4th and 3.6% on the 5th. Additionally, tvN's 'Seocho-dong,' eagerly awaited as actor Lee Jong-suk's return after three years, started with a viewership rating of 4.6% on its first broadcast on the 5th.
Amid fierce competition among dramas featuring high-profile topics and top stars, 'Salim Nam' has firmly maintained its number one position with its touching story and deep emotional resonance. This is a meaningful achievement that goes beyond mere numbers.
According to industry insiders, 'Salim Nam' is forming a deep emotional connection with viewers through a sincere story, despite working under a poor production cost environment that is 1/20th that of a drama. It is attracting a diverse cast that resonates with every generation, delivering family-centered narratives that evoke both emotion and empathy. This is seen as a key factor that validates its unwavering popularity even amid fierce competition.
Particularly, while dramas delicately follow the emotional lines of characters, 'Salim Nam' evokes deeper and warmer empathy through relatable family stories that anyone can encounter. Accordingly, it is showing strength in the 2049 viewership ratings, a key metric for advertisers, simultaneously proving its market competitiveness.
'Salim Nam', which deals with universal emotions of daily life and family, has garnered much love from viewers, establishing its presence in the competitive arena of notable dramas. This exemplifies how the narrative strength and emotional connections of the entertainment genre can maintain a steady influence on the public.
[Photo] Broadcast capture
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