Actress Eom Ji-won signed an exclusive contract with the actor management company 'ABM COMPANY' of the content production company By4M Studio. With over 20 years of deep performances across various genres, Eom Ji-won embarks on a strategic rebranding to open the second act of her career through this contract.
ABM COMPANY is a label specifically for actors established directly by By4M Studio, aiming to create a strategic management system that brands the identity of actors based on synergies between content production and management.
By4M Studio has recently emerged as a new 'key changer' in the domestic content industry, presenting a lineup that combines both commercial and artistic value with films like 'Firefighters,' 'Game of Lies,' and 'Hitman 2.' Based on this capability, it plans to carry forward a nurturing system focused on new actors along with a strategy for redesigning existing actors.
ABM COMPANY commented on the contract with Eom Ji-won as follows: "Eom Ji-won is already a trusted actress with a solid filmography and acting skills. I believe this is the right time to expand the personal brand of Eom Ji-won, a person with diverse charms. ABM wants to be a partner that 'redefines' and 'redesigns' actors rather than just 'managing' them. In the future, we aim to brand Eom Ji-won from a 'trustworthy actress' to a 'redesigned icon.'"
Eom Ji-won debuted in 2002 with the drama 'Golden Wagon' and validated her presence with deep performances, winning the Best Actress award at the 33rd Korea Film Critics Awards for films such as 'Wish' and 'Kyungsung School,' as well as the Best Supporting Actress award at the 21st Chun-Sa Film Festival. She has established herself as a prominent actress crossing genres, starring in films and dramas such as 'Bad Boys,' 'Sign,' 'Fabricated City,' 'Missin: The Missing Woman,' 'Little Women,' and 'Postpartum Care Center.' Recently, in the Netflix series 'When Life Gives You Tangerines,' she left a strong impression in a short role as Min-ok, and she is currently gaining attention for driving high viewership ratings as the main character 'Ma Gwang-sook' in the KBS 2TV weekend drama 'Please Take Care of Eagle Team!'
Thus, ABM COMPANY plans to provide a more multidimensional turning point in Eom Ji-won's career through strategies that apply the content system built by By4M Studio—focusing on production, distribution, marketing, and data analysis—to actor branding.
[Photo] ABM COMPANY
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