In 'What Do You Do When You Play?', Haha escaped from being 'last' in the sales ranking of 'Infinite Challenge' figures thanks to the enthusiastic sales of the members. 'Figure Sales No. 2' Jung Joon-ha was in Seattle, USA, for business.
The episode of MBC's 'What Do You Do When You Play?' that aired on the 5th (directed by Kim Jin-yong, Lee Joo-won, Ahn Ji-sun, Lee Do-eun, Bang Seong-su, writer Noh Min-seon) featured 'Haha Figure Door-to-Door Sales,' showing Yoo Jae-suk, Haha, Joo Woo-jae, and Lee Yi-kyung working hard to move the stock of Haha's 'HYBE Hybrid Semisotare' figure. It evoked memories of 'Infinite Challenge' while providing continuous laughter with the increasingly vibrant chemistry among the members, garnering positive responses from viewers. After the broadcast, Haha's figure sold out, proving its popularity.
On that day, the audience rating for 'What Do You Do When You Play?' in the metropolitan area recorded 3.5%. The key indicator for assessing channel competitiveness and topicality, the viewer rating for ages 20 to 49, was 1.7%, placing it first among all weekend entertainment shows. The peak moment was when Yoo Jae-suk and Lee Yi-kyung achieved 10 sales with profiler Kwon Il-yong, leading to a spike in the minute-by-minute viewer rating to 4.7%. (Based on Nielsen Korea metropolitan area)
Haha's inventory of figures was 137, ranking last in sales. To boost sales, Haha revived the 'HYBE Hybrid' character after 13 years. Joo Woo-jae expressed disappointment over Haha's receding hairline, saying, "Look at how he's lost his hair." Haha added with a humorous reason, "This will be the farewell stage for 'HYBE Hybrid.' In 10 years, I won’t have a hairline anymore."
The first customer was 'Fairy Jae-hyung' Jung Jae-hyung. Jung, known but not popular, comforted Haha, while the members showered compliments on him and kicked off their sales efforts. In the meantime, they used AI to help Jung Jae-hyung, who was unaware of the 'HYBE Hybrid' character, but it only produced results for hybrid cars, resulting in Haha experiencing more embarrassment. Exhausted from the sales efforts, Jung Jae-hyung showed signs of wanting to resolve things with money, providing some comic relief.
On their way to the next sale, Yoo Jae-suk and Haha contacted 'Sales No. 2' Jung Joon-ha, but he was in Seattle, USA, for business. With 28 years in the restaurant industry, Jung Joon-ha mentioned on a previous broadcast that he was operating three restaurants in Sangnam, Seoul, and remarked, "The seafood restaurant sells hundreds of millions [won] a month," surprising everyone.
Yoo Jae-suk and Haha playfully pleaded, "Hyung, can’t you come on a plane?," while informing Jung Joon-ha about his second-place figure sales. Jung, thinking it was another prank by his younger brothers, displayed disbelief, making everyone burst into laughter.
Subsequently, Yoo Jae-suk and Lee Yi-kyung displayed their enthusiasm by heading to meet the next customer, profiler Kwon Il-yong, in Hanam, Gyeonggi Province. Excited by the sudden appointment, Kwon eagerly came out to greet them at the apartment entrance. Without even starting serious sales activities, he placed a large order, causing Yoo Jae-suk and Lee Yi-kyung to be taken aback. Kwon praised the enduring narrative of the 'HYBE Hybrid' figure, which still stands firm despite the end of 'Infinite Challenge.' An impressed Yoo Jae-suk shouted, "You’re the big shot in Hanam!" happily celebrating the sale of 10 figures.
Yoo Jae-suk and Lee Yi-kyung even attempted to make a sale to Byeol, Haha's family member, providing comedic moments. Byeol, confused by the visit from Yoo Jae-suk and Lee Yi-kyung, expressed concern in 'parent mode,' asking, "Has your husband not been performing well lately?" Upon hearing that Haha ranked last in figure sales, Byeol became emotional reminiscing about the selfie Haha sent while wearing 'HYBE Hybrid' attire during the recording. Responding to news of Jung Joon-ha's 'Sales No. 2,' she echoed Haha's response, saying, "Did he buy it himself?" generating laughter.
Haha mentioned that all his fans are 'shy fans' and aimed to restore his honor in Ichon-dong. Joo Woo-jae, who used to enjoy recording Haha's radio broadcasts, performed a 'Haha fan cumin and out,' which left Haha perplexed, unsure if it was mockery or admiration. Standing alone in the heart of Ichon-dong with the 'HYBE Hybrid' figure in hand, he began his sales efforts, but citizens treated him like an 'invisible person' as they passed by. Haha expressed his embarrassment, saying, "I feel like I’m going to die of shame," while Joo Woo-jae happily remarked, "It feels like watching a private concert by my celebrity."
While battling loneliness, Haha received a call from a store employee, notifying him that Lee Yi-kyung had unexpectedly paid 46,800 won for the figure. The scene juxtaposed Haha laughing incredulously with Yoo Jae-suk and Lee Yi-kyung exclaiming, "We sold everything today!" This resulted in Haha reducing his figure inventory to 115, overtaking Hwang Kwanghee, and making for a humorous ending as Haha narrowly escaped being last.
Meanwhile, the preview for the next broadcast teased the encounter between 'great star Park Myung-soo' and the 'What Do You Do When You Play?' members, heightening anticipation. The show airs every Saturday at 6:30 p.m.
[Photo] OSEN DB, 'What Do You Do When You Play?'
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