The global girl group KATSEYE, from HYBE and Geffen Records, continues its popularity surge by dominating not only Billboard but also the Official UK Chart and the U.S. Spotify chart simultaneously.
According to the latest Official UK Chart published on July 4th (covering July 4-10), KATSEYE's second EP 'BEAUTIFUL CHAOS' debuted at 55th place on the Official Album Top 100. On the Official Singles Chart, the track 'Gabriela' from 'BEAUTIFUL CHAOS' secured 65th place on the Official Singles Top 100, marking its second consecutive week on the chart, while another track 'Gnarly' rose two spots to 72nd place, achieving a record of nine consecutive weeks on the chart.
KATSEYE's impact is clearly evident on Spotify, the world's largest music streaming platform. The three tracks 'Gabriela,' 'Gnarly,' and the title track 'Gameboy' from 'BEAUTIFUL CHAOS' all made their mark on the global charts. 'Gabriela' reached 15th place on the Weekly Top Songs Global chart (covering June 27th to July 3rd), setting its highest rank, while 'Gnarly' landed at 62nd place and 'Gameboy' debuted at 137th. On the Daily Top Songs Global chart (for July 3rd), 'Gameboy' reached 119th place, kicking off its popular run, while 'Gabriela' ranked 18th and 'Gnarly' 80th, maintaining steady popularity.
KATSEYE is solidifying its position as a global artist based on its exceptional skills and growth potential. Especially with the new release 'BEAUTIFUL CHAOS,' the group showcases experimental sounds and performances that transcend genre boundaries, such as pop, hyperpop, electronic, and alternative, fostering a genuine 'consolidation' with global fans.
KATSEYE made its entry into the U.S. Billboard Hot 100 chart (for July 5th) with 'Gabriela' at 94th place, achieving two consecutive entries on the Hot 100 following 'Gnarly.'
KATSEYE's achievement of entering all major charts in the U.S., the UK, and the global music markets just one year after debut is more than just a record. This accomplishment proves that the K-pop production system led by Bang Si-hyuk can resonate in the global market and is being recognized as a case of 'globalization of the system' that differentiates itself from the existing pop industry.
HYBE is currently implementing a 'multi-home, multi-genre' strategy to secure its position as a leading player in local music markets by reflecting local cultures and characteristics. In particular, Bang Si-hyuk has emphasized that "the business model of K-pop must be exported and applied to other music genres to survive," and to this end, he personally oversees all aspects of KATSEYE's music, choreography, and visual creative.
KATSEYE is set to perform at 'Lollapalooza Chicago' in the U.S. on August 3rd and at 'Summer Sonic 2025' in Japan on August 17th, connecting with global fans.
[Photo] Provided by HYBE Labels.
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