The drama 'Our Unwritten Seoul,' produced by Studio Dragon, continues to maintain its heat even after its conclusion.
The final episode of 'Our Unwritten Seoul,' which aired on the 29th (Sunday) on tvN, recorded an average of 9% in the metropolitan area and a peak of 10.3%, an average of 8.4% nationwide, and a peak of 9.4%, concluding with its highest ratings ever. In addition, the FUNdex of Good Day, a specialized analysis institution for K-content competitiveness, also maintained a top ranking in the TV-OTT drama popularity during its airing period, generating a strong fandom.
'Our Unwritten Seoul' received acclaim internationally. On the 1st (Tuesday), the American weekly magazine Time evaluated it, stating, "One of the most quietly impactful Korean dramas of 2025 has come to an end." Additionally, Netflix announced today (the 2nd) that 'Our Unwritten Seoul' ranked 5th globally in its non-English top 10 series. So far, 'Our Unwritten Seoul' has ranked in the Netflix top 10 for five consecutive weeks, accumulating over 112 million viewing hours.
In July, a popup store for 'Our Unwritten Seoul' and a script book are expected to alleviate fans' sadness over its conclusion. First, a popup store for 'Our Unwritten Seoul' hosted by Studio Dragon and K-content specialized corporation Everline will be held at Yongsan I-Park Mall from the 4th (Friday) to the 10th (Thursday) for a week. At this popup store, various products related to the drama such as mousepads, keychains, postcard sets, and acrylic stands will be available. Moreover, still cuts and props that were actually used in the drama will be exhibited, adding to the excitement.
On the 23rd (Wednesday), a script book for 'Our Unwritten Seoul' will be published, bringing back the lingering feelings from the drama. The script book for 'Our Unwritten Seoul' is already ranking as a bestseller despite being available for pre-order. It is currently ranked first on various book sales sites, including Kyobo Bookstore online's art and popular culture section, Aladin's art and popular culture section, and YES24's art section. A representative from the script book publisher, Birdbox, noted, "The response to the script book has been enthusiastic even abroad. There have been inquiries about rights from publishers in Japan, China, as well as in the English-speaking world and Southeast Asia."
Jang Shin-ae, the CP of Studio Dragon who produced 'Our Unwritten Seoul,' said, "Seeing the reviews from domestic and international viewers stating that they received much comfort from this drama, all the production staff and actors are united in gratitude," and expressed, "I hope that the unknown and the future will remain in the viewers' memories for a long time."
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