The girl group MIAO, produced by Teddy, a singer and music producer from One Time, has topped the brand reputation rankings for rookie idols.
On the 1st, the Korea Corporate Reputation Research Institute announced the results of big data analysis for July 2025, revealing that MIAO was ranked first in the brand reputation rankings for rookie idol groups. The second place went to the rookie girl group KIKI, known as the 'younger sister of IVE', and the third place went to TWS, a boy group that hit big with their debut song 'Our First Meeting Didn't Go as Planned'.
The Korea Corporate Reputation Research Institute extracted 10,791,994 pieces of big data regarding the brand reputation of rookie idol groups from the 1st of last month to today (the 1st). This represents a decrease of 0.14% compared to the 10,807,237 pieces of data for rookie idol group brands in June.
The brand reputation index is an indicator created through big data analysis to find out how consumers' online habits significantly impact brand consumption. Through the analysis of the brand reputation of rookie idol groups, one can measure positive and negative evaluations of idol group brands, media interest, consumer interest, and communication volume. Qualitative evaluations from brand reputation monitors were also included.
The brand reputation analysis for rookie idol groups measured consumer participation index, media index, communication index, and community index through an integrated analysis of brand categories for boy groups and girl groups, leading to the analysis of the brand reputation index. The analysis conducted on rookie idol groups targeted groups that debuted after 2023.
In the July 2025 brand reputation rankings for rookie idol groups, the top 30 included MIAO, KIKI, TWS, ILLIT, IZNA, Hearts2Hearts, CAT'S EYE, BABYMONSTER, UNIS, U-Sphere, LICENNE, KickFlip, KIRAS, ARTEMIS, HITS, BABYDON'TCRY, SOPHIA, IF I, NOWERDAYS, GENIUS, EIGHT, SAYMYNAME, NEWBEAT, HORIZON, NEXG, LOST, A1, EXLOVE, CLOSEYOUR EYES, NouerA, BBOYZZ, BAD VILLAIN, BIG OCEAN, NINE, CANDY SHOP, VVS, TRACER, LUNATE, MAIDEN, BURBIE, ASCENT, UNICODE, DAYCHILD, WITCHES, KRESAL, MERMAID, LOVEONE, NOMAD, PICKERS, and the Girl Group WOO DANG TANG TANG.
MIAO (SU-IN, GA-WON, ANNA, NA-RIN, ELLA), which ranked first in the brand reputation index for rookie idol groups, recorded a participation index of 184,730, a media index of 206,536, a communication index of 432,430, and a community index of 607,423, leading to a brand reputation index of 1,431,118. Compared to the brand reputation index of 992,967 in June, this is an increase of 44.13%.
KIKI (JI-YOO, I-SOL, SOO-I, HA-EUM, KI-YA) ranked second with a participation index of 167,118, a media index of 231,068, a communication index of 388,253, and a community index of 479,447, resulting in a brand reputation index of 1,265,886. Compared to the brand reputation index of 1,629,547 in June, this represents a decrease of 22.32%.
TWS (SHIN-YOO, DO-HOON, YOUNG-JAE, HAN-JIN, JI-HOON, KYUNG-MIN), which ranked third, recorded a participation index of 116,326, a media index of 159,883, a communication index of 451,251, and a community index of 312,066, leading to a brand reputation index of 1,039,526. This is a decrease of 12.49% compared to the brand reputation index of 1,187,833 in June.
ILLIT (YOONA, MINJU, MOCHA, WONHEE, IROHA) ranked fourth with a participation index of 140,140, a media index of 185,382, a communication index of 244,418, and a community index of 379,932, resulting in a brand reputation index of 949,872. Compared to the brand reputation index of 673,802 in June, this is an increase of 40.97%.
IZNA (MY, BANG JI-MIN, YUN JI-YUN, KOKO, YU SA-RANG, CHOI JEONG-EUN, JUNG SE-BI), which ranked fifth, recorded a participation index of 137,788, a media index of 172,181, a communication index of 246,622, and a community index of 389,041, leading to a brand reputation index of 945,632. Compared to the brand reputation index of 684,872 in June, this is an increase of 38.07%.
Kuk Chang-Hwan, director of the Korea Corporate Reputation Research Institute, said, "In the July 2025 brand reputation rankings for rookie idol groups, MIAO (SU-IN, GA-WON, ANNA, NA-RIN, ELLA) ranked first. Analyzing the rookie idol group brand category revealed a 0.14% decrease compared to the 10,807,237 pieces of big data for rookie idol groups from June. Detailed analysis shows that brand consumption decreased by 9.47%, brand issues decreased by 20.10%, brand communication decreased by 0.66%, and brand diffusion increased by 27.00%."
He added, "The MIAO brand, which ranked first in the July 2025 brand reputation for rookie idol groups, showed high results in link analysis for words such as 'beautiful, lovely, and stylish', while keyword analysis showed high results for 'drop top, cat, hands up.' In the positive-negative ratio analysis, the positive rate recorded 82.90%."
The analysis of the brand reputation for rookie idol groups in July 2025 included MIAO, KIKI, TWS, ILLIT, IZNA, Hearts2Hearts, CAT'S EYE, BABYMONSTER, UNIS, U-Sphere, LICENNE, KickFlip, KIRAS, ARTEMIS, HITS, BABYDON'TCRY, SOPHIA, IF I, NOWERDAYS, GENIUS, EIGHT, SAYMYNAME, NEWBEAT, HORIZON, NEXG, LOST, A1, EXLOVE, CLOSEYOUR EYES, NouerA, BBOYZZ, BAD VILLAIN, BIG OCEAN, NINE, CANDY SHOP, VVS, TRACER, LUNATE, MAIDEN, BURBIE, ASCENT, UNICODE, DAYCHILD, WITCHES, KRESAL, MERMAID, LOVEONE, NOMAD, PICKERS, and the Girl Group WOO DANG TANG TANG.
However, the co-ed group All Day Project, led by Teddy under The Black Label, was not included in this ranking. The debut song 'FAMOUS' of All Day Project has been sweeping the top of domestic music charts, and additionally, as a member of All Day Project, Annie, the eldest daughter of Jeong Yoo-Kyung, the chairperson of the domestic conglomerate Shinsegae, has attracted attention, leading to speculation of an internal rivalry within The Black Label between MIAO and All Day Project for the top position among rookie idol groups.
[Photo] Provided by OSEN DB and Korea Corporate Reputation Research Institute.
[OSEN]