Brand consultant Noh Hee-young revealed why she is close to celebrities like Ko So-young.
On the afternoon of the 29th, Noh Hee-young appeared as a special MC on KBS 2TV's entertainment program 'Boss’s Ears Are Donkey Ears.'
In that episode, Song Jeong-hoon, the CEO of Cupbap, who recorded a sales myth of 600 billion won, appeared. He was a person who operated more than 200 stores worldwide with sales of 600 billion won. Park Myung-soo expressed curiosity, saying, "He seems like a hip-hop person. He looks like a b-boy," and Song Jeong-hoon noted, "I actually did this 30 years ago."
Kim Sook introduced Noh Hee-young as a global special MC fitting for Song Jeong-hoon's joining, noting her fame as a brand consultant who has launched over 200 brands.
With Noh Hee-young's appearance, Song Jeong-hoon mentioned, "In the U.S., you can find Bibigo dumplings at Costco or Walmart," referring to Noh Hee-young's branding. Noh Hee-young said, "In order to succeed in the American food business, it’s important whether we are stocked at Costco; we all cried on the day we got stocked."
Noh Hee-young also mentioned, when Park Myung-soo showed interest, "Actually, I don't hang out much with people my age," and listed her close celebrities as "my daughter Sandara Park, Psy, Ha Jung-woo, and Ko So-young."
Noh Hee-young explained the reason for being friendly with celebrities, saying, "My former boss used to say, 'All celebrities in our country are our country's assets,' so it has stuck in my mind that whether they are a minor role or a major star, we consistently manage our assets." She added, "K-food couldn't have been this successful without K-pop or K-dramas. This is my small patriotism," drawing attention.
[Photo] Captured from KBS 2TV broadcast screen.
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