The special experiment 'Object' by Modehouse has worked effectively.
Recently, Lee Ji-woo of TripleS appeared on KBS Cool FM's 'Lee Eun-ji's Gayo Plaza' and noted, "My bucket list was to make money to donate. I received the settlement and participated in the donation," which generated buzz among K-POP fans. Also appearing that day, Nien said, "When I was a trainee, my parents gave me pocket money, and now that I can earn money, I give my parents allowance," while Gong Yoo-bin also added about the use of the settlement amount, "I save after keeping some for pocket money."
There may be questions about what this means, but it is noteworthy that girl groups have begun to receive 'settlements' in the idol world, where investments of hundreds of billions of won have become commonplace. In particular, TripleS, the first to apply this system, reportedly received a 'settlement' at a level comparable to the annual salary of large corporation employees, just a year after their debut, which surprised many.
The key to Modehouse's unique settlement is the 'Object.' This is a functional photo card that combines physical and digital elements introduced by Modehouse, allowing fans to acquire and store it through the official application 'COSMO,' as well as facilitating various interactions, such as exchanging it among fans.
The 'Como,' provided upon purchasing this 'Object,' serves as a kind of 'voting right' that can be used in Modehouse's voting system called 'Gravity.' Fans can directly participate in the production process of Modehouse artists, including TripleS and Artemis, by using this 'Como.'
In other words, Modehouse has created a 'unique structure' where the love of fans participating in the idol production process through the 'Object' returns to the idols. This revenue is accounted for separately and, unlike existing idols, is settled directly with the respective artist, leading to a 'virtuous cycle' without having to surpass a 'break-even point' for distribution.
Artemis, another artist under Modehouse, announced the news of a contract renewal before the expiration of the exclusive contract, attracting attention with meticulous management and various album and content planning, alongside the mention of a 'transparent settlement system.'
After successfully launching the 'super large girl group' TripleS, made up of 24 'S' members, Modehouse received praise for being 'the most aesthetic group in K-POP' with Artemis. Now, the new 'super large boy group' Identity (idntt) is preparing to take the baton, and they too are hinting that they are waiting for fan participation through the 'Object' and 'Como.'
At the time of its establishment, Modehouse set the goal of building an 'open architecture entertainment platform.' They also proposed a two-way communication model that allows fans to exert influence over the artists and content production process, incorporating 'Web 3.0 technology' into the idol universe instead of one-way communication centered around the agency.
The result of this is the official application 'COSMO,' along with 'Object,' 'Como,' and 'Gravity.' Modehouse's special experiment has now established itself as a 'system' amid the love of global fans.
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