In KBS2's 'Boss's ears are donkey ears,' Song Jeong-hoon, who started from a food truck and achieved an annual sales record of 60 billion won in 12 years, appears as a new boss and captures attention.

KBS 2TV 'Boss's ears are donkey ears' (directed by Ahn Sang-eun/ hereinafter 'Boss's ears') is a program where Korean bosses voluntarily engage in perspective-taking and self-reflection to create a workplace that is enjoyable to work in. The 311th episode recorded a highest viewership rating of 5.7% and continued to rank first in entertainment in the same time slot for 160 weeks in a row. (According to Nielsen Korea.)

On the 29th (Sunday), the 312th episode will feature sexy hot boss Song Jeong-hoon, who personally visited the studio from Utah to appear in 'Boss's ears,' revealing the background of his global success achieved through a cup rice with unmatched energy and confidence.

When Song Jeong-hoon appears in the studio, everyone is unable to hide their astonishment at his casual appearance. Arriving in a hip-hop style, he catches the attention of Jun Hyun-moo, Kim Sook, and Park Myung-soo with his vibrant demeanor, stating, "This is my look 365 days a year, except for funerals." He then reveals, "Currently, the annual sales are 60 billion won. There are 60 stores in the U.S. and 200 stores in Indonesia, and we are currently preparing to enter Dubai and Canada," causing everyone to marvel at his sexy business acumen.

In particular, brand consultant Noh Hee-young, who appeared as a special MC for Boss Song Jeong-hoon, who came to Korea for 'Boss's ears,' nods and says, "You are doing business in a very family-like manner," acknowledging the passionate atmosphere that made it inevitable for Boss Song Jeong-hoon to succeed globally. In response, Song Jeong-hoon humbly explains his reason for not expanding into Korean stores, saying, "Cup rice has a premium abroad, not in Korea. There are already too many chicken stores in Korea. I'm not confident in Korea."

In response, Boss Lee Soon-sil, who dreams of opening a store, says, "I learned a lot from CEO Song," and comments, "I will also expand into the U.S.," igniting her determination.

What is the secret revealed by Song Jeong-hoon, the myth of cup rice who started from a food truck and triggered a global cup rice syndrome 12 years ago? This week's broadcast of 'Boss's ears' will unveil it.

Meanwhile, KBS 2TV 'Boss's ears are donkey ears' airs every Sunday at 4:40 p.m.

[Photo] KBS 2

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