Coupang Play unveiled its unique content lineup to captivate viewers' eyes and ears in the second half of 2025. From original series and domestic exclusives to premium sports broadcasts and live events, it promises an even more immersive viewing experience with differentiated content that transcends genres.
▲ Coupang's reliable originals… returning with even stronger seasons
The return of the relatable office comedy 'Workers' season 2, the brain survival 'Elite League' season 3, expanded from the realm of medical vs. engineering, and the challenge of retired soccer players in the K3 League alongside the impressive lineup of 'Shooting Star' season 2 will see Coupang Play's original works return with more powerful seasons this fall.
Additionally, 'UDT: Our Neighborhood Special Forces', regarded as the most anticipated work of the year, is already generating significant buzz with its confirmed production and casting, showcasing delightful action comedy from trusted actors such as Yoon Kye-sang, Jin Seon-kyu, Kim Ji-hyun, Go Gyu-pil, and Lee Jeong-ha. Moreover, 'Boys' Generation', known for inciting the 'SNSD Syndrome' in 2023, has officially confirmed the production of season 2, promising an expanded story set in a seaside fishery high school, following the agricultural high school backdrop, raising fans' expectations even higher. 'Boys' Generation' season 2 will start filming in the first half of 2026.
▲ HBO·Max new releases → the latest domestic productions… immersive content lineup ready for launch on Coupang Play
The latest original content from the world's leading drama houses, HBO and Max, will be exclusively launched in Korea through Coupang Play. The highly anticipated 'Peacemaker' season 2, starring John Cena, deeply explores the inner conflict of Peacemaker caught between past wounds and new purposes, presenting an evolved character drama. Based on Stephen King's novel, 'It: Welcome to Derry' is a prequel series that vividly depicts the origins of horror occurring in the American town of Derry, focusing on the town's past, present, and future.
Meanwhile, domestic TV productions anticipated to be released this fall are set to debut exclusively on Coupang Play. 'My Youth', starring Song Joong-ki and Jeon Woo-hee, is an emotional romance depicting the journey of two people who confront feelings and wounds they had forgotten, noted as one of the top anticipated works of the fall. 'Confidence Man KR', starring Park Min-young, Park Hee-soon, and Joo Jong-hyuk, features three con artists with different stories who team up to execute a plan against a massive evil, promising viewers exhilarating catharsis.
▲ World-class club matches, super IP, and endless challenge marathons… unparalleled participatory entertainment and sports broadcasts
Coupang Play solidifies the equation 'sports = Coupang Play' with its unparalleled broadcasting content. In the latter half of this year, the Premier League (PL) and the National Basketball Association (NBA) will join, showcasing overwhelming scale sports broadcasts. Starting July 7 (Mon), all matches of the '2025 East Asian Cup' will be broadcast live, including major matches like the Korea-Japan game. Additionally, with the 'PL Summer Series' and global club pre-match events, viewers can enjoy the best matches in the world unlimited with 'Sports Pass.'
Vibrant immersive entertainment is also set to launch in the fall. This summer, the '2025 Coupang Play Series' will return, featuring a 'Champion Match' between the prestigious Premier League club Newcastle United and Son Heung-min's Tottenham Hotspur. Furthermore, 'Infinite Challenge Run with Coupang Play' has confirmed an event in Busan, promising another special festival with fans following the one in Seoul.
Meanwhile, Coupang Play launched an ad-supported free membership system from June 15 (Sun), greatly expanding content accessibility. General members can enjoy all of Coupang Play's original content, as well as various domestic and international TV series, the latest films, family and kids content, and live news completely free.
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