The short-form drama ‘Goodbye, My Brothers’ is setting a new record for Korean short-form dramas.
The short-form drama ‘Goodbye, My Brothers,’ presented by the short-form drama production company New Univers, has ascended to the top of the global rankings.
‘Goodbye, My Brothers’ has captivated global viewers after being released on the global short-form drama platform DramaWave, and according to recent research results from the global market research firm DataEye, it has received significant attention, ranking first globally and second overall for the week.
‘Goodbye, My Brothers‘ tells the story of Namgung Byeol, who was adopted by the Namgung family, as she returns home only to have everything taken away by her biological daughter, Namgung Dal. As misunderstandings and wounds accumulate, she participates in the ‘Byeol Sleep Project’ and falls into a sleep state for 30 years, during which hidden truths are revealed. In particular, the dramatic story development and the actors’ performances are captivating the audience.
New Univers, established by CEO Jeong Ho-young, who served as the head of Korea’s first short-form drama platform TopReels, is gaining attention for its successful global response with ‘Goodbye, My Brothers,’ which has been recognized for its high quality in China.
In the global market where the short-form drama industry is emerging as a new content format, Korea’s short-form dramas are showing significant achievements, drawing attention to their future growth and outcomes.
Meanwhile, New Univers, as a leading domestic production company driving another K-content market, has been invited to represent Korea as a panelist at the ‘1st Global Short-Form Drama Brand Conference’ to be held in Shanghai, China, on the 26th.
[Photo] ‘Goodbye, My Brothers’ poster (provided by New Univers), ‘Goodbye, My Brothers’ DataEye global number one chart image.
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