The group ILLIT is showing a notable growth trend in Japan, following its success in Korea.

On the 25th, according to Oricon Japan, ILLIT's mini album 'bomb' has reached 2nd place in the latest 'weekly album ranking' (as of June 30, aggregation period from June 16 to 22). 'Bomb' significantly surpassed the first week's album sales of their previous mini album 'I'LL LIKE YOU' on the day of its release in Japan, proving its popularity.

ILLIT previously recorded over 400,000 copies in initial sales (album sales in the first week after release) in Korea, securing the top position on the HANTEO chart's weekly album chart (3rd week of June). ILLIT's steady upward trend with each album in both Korea and Japan is garnering attention.

The title track is also performing well on the music charts. 'Borrowed Cat (Do the Dance)' entered Melon's 'Top 100' shortly after its release and is cruising smoothly. In particular, their music show performances are gaining traction, receiving popularity across various charts. They have maintained the top spot on Apple Music Korea's 'Today’s Top 100' for six consecutive days (from June 18 to 23).

The title track's key choreography has sparked expectations for a challenge phenomenon. The so-called 'cat stretch dance,' with unique lyrics like 'Doomchit Nyang,' triggers strong addiction. ILLIT is receiving enthusiastic responses from global K-pop fans with a clever concept of borrowing cat-like members to perform the key choreography in challenge videos.

ILLIT's upgraded skills are also a hot topic. On the 24th, Yoona appeared on the YouTube channel 'Limousine Service,' showcasing live performances of tracks from their mini album, including 'Night Picnic,' and cover songs like Nayeon's 'LOVE COUNTDOWN' and Taeyeon's 'Curtain Call.' I-mujin praised Yoona for her distinctive clear vocal tone, saying, 'Her fundamentals stand out. A vocal presence that makes you listen attentively.'

Additionally, ILLIT is loved for their friendly appearances on web entertainment shows. They are targeting fans with their clever talk by appearing on popular YouTube channels such as 'Idol Human Theater,' 'Minju's Pink Cabinet,' and 'RISABAE.'

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