Actor Choi Bo-min has been selected as a cosmetics model.
Choi Bo-min has been chosen as the model for the cosmetic brand 'Ever Bilena,' which is gaining great popularity among the 20s demographic in the Philippines. Choi Bo-min plans to continue various activities with 'Ever Bilena' starting from this model selection news.
Choi Bo-min has also been granted a role in the original content 'Beauty Empire,' which was released through the largest regional over-the-top (OTT) platform in Asia, Viu, drawing attention.
'Beauty Empire' is a work set against the backdrop of the Southeast Asian and Korean beauty industry, which has become a massive market in 2025. Choi Bo-min plays the role of 'Alex Zhang,' a Korean entrepreneur, in the drama.
He has been making a strong impression alongside local leading actors such as Barbie Forteza and Kyline Alcantara, showcasing an overwhelming presence in the works currently being released.
In particular, Choi Bo-min has firmly established himself as a key figure in the next-generation Hallyu wave, showcasing successive global endeavors such as appearing in Southeast Asian dramas and being selected as a model for cosmetic brands. Recognized for his exceptional abilities in singing, performance, and acting, Choi Bo-min has now taken steps to capture the hearts of global fans beyond domestic borders.
Choi Bo-min, who is gaining attention in Asia as the 'next-generation prince' and enjoying 'surging popularity' at home and abroad, is drawing focused interest in his continued endeavors.
Meanwhile, Choi Bo-min will make his first screen debut in the film 'Train to Busan' scheduled for release on July 9.
[Photo] Double N (W&)
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