'The Reader at All Times' is gaining global spotlight as a highly trusted intellectual property (IP) thanks to the appeal of its original work.

The recent movie 'The Reader at All Times' (directed by Kim Byung-woo, produced by Lotte Entertainment and Smilegate, distributed by Lotte Entertainment, produced by Realize Pictures, co-produced by MYM Entertainment, Smilegate Realize, and The Present Company, abbreviated 'TRAT') is capturing the attention of webtoon and movie fans worldwide. Following 'The Uncanny Counter', 'Sweet Home', and 'Moving', there is soaring anticipation as to whether 'The Reader at All Times', which adds visual pleasure to the appeal of its original work, will also achieve box office success with its grand fantasy action narrative.

Earlier, in Korea, the intellectual properties (IPs) of the fantasy action genre that achieved mega hits with their massive worlds and compelling narratives have been reborn as visual content, captivating the hearts of fans across the globe. The fresh worlds and visuals that had remained in imagination are being realized with astonishing visual effects, and the popularity of the fantasy action genre is rising day by day.

'The Uncanny Counter', which aired in 2020, is a superhero story about ‘Counters’ disguised as noodle shop employees who defeat evil spirits on Earth. The webtoon’s unique imaginative ideas and world build offer viewers a fresh experience and not only set a new viewership record for OCN but also achieved first place across all channels at the same time slot, generating high buzz, leading to a second season.

'Sweet Home' captivated the world with its fascinating premise that human desires become monstrous, featuring overwhelming creature visuals and relentless extreme thrills. It made history as the first Korean series to enter Netflix's U.S. Top 10, announcing the birth of K-creature content in the global market and proving its brilliance through its third season. 'Moving' has been praised for opening new horizons in Korean-style action heroes with its impressive visual effects and the appearance of various superhumans, ranking as the most-watched series in its debut week across Disney+ in Korea and the Asia-Pacific region.

'The Reader at All Times' is a fantasy action film where the world of a novel that has been serialized for over 10 years becomes real on the day the novel is completed, and the only reader, ‘Kim Reader’, survives in a destroyed world with the protagonist ‘Yu Joong-hyuk’ and his companions. With a cumulative view count surpassing 300 million views, the film, based on the web novel that achieved global popularity, has been drawing widespread attention even before its release, promising a vivid cinematic experience based on the solid world of the original work.

'The Reader at All Times', with its unique and fresh premise that 'a novel that only I knew became reality', is set to immerse viewers instantly as the protagonist ‘Kim Reader’ (Ahn Hyo-seop) encounters various creatures and unprecedented imaginative spaces, realized through innovative CGI, adding overwhelming enjoyment. The explosive action of the protagonist ‘Yu Joong-hyuk’ (Lee Min-ho) and the signature actions of characters such as ‘Yu Sang-ah’ (Cha Soo-bin), ‘Lee Hyun-sung’ (Shin Seung-ho), ‘Jung Hee-won’ (Nana), ‘Lee Ji-hye’ (Jisoo), and ‘Lee Gil-young’ (Kwon Eun-seong) promise a vivid and spectacular sight, making it a must-see film that audiences need to watch in theaters.

'The Reader at All Times' will be released in theaters nationwide on July 23.

[Photo] Provided by Lotte Entertainment.

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